Nov 11

Text Link Ads (TLA) is an Internet marketing company which acts as an intermediary for websites to sell text links to companies, a form of search engine marketing.


Buying text links is simply the purchase of a link on another site for a set period of time, usually cycles of one month.

Why Advertiser Buy Text Links

  1. Boost link popularity – this will help the advertiser to rank higher in search engine result in certain keywords

  2. Gain traffic directly from your blog – Most blog readers can;t distinguish between a paid link and a natural link and will see it as a recommendation

 

How Text Link Ads works

  1. You register a publisher account with TLA

  2. Insert TLA ad code on your blog

  3. TLA will list your site in its marketplace and notify you once advertiser purchases a link on your blog

  4. You can choose to approve or deny any TLA sold prior to the links being published.

  5. Payment will be made to you via Paypal at the end of the month

 

You receive 50% of the sale price for each text link ad sold off your website through their system. You can incorporate TLA on the same page with any other contextual ad such as AdSense.

 

Beside selling text link, you can also make money via

  1. Affiliate program by referring more publisher or advertiser to sign up with TLA - $25 will be paid for successful referal.

  2. RSS advertising – use Feedvertising to expand your income by displaying ad in your feed

  3. Post-level links – you can sell separate links on every single post of your blog

 

Pros

  1. Unlike other Ads, text links ad appear as a normal text link that links out to advertiser. It won’t annoy your readers

  2. TLA has a huge marketplace. It already has a great amount of advertisers and publishers.

  3. Once a link is sold, it is normally renewed automatically by advertisers. It is almost a perpetual income to the bloggers.

Cons

  1. When your site isn’t big enough, it is hard to even get approval into their publishers network.

  2. Even if you merely get in, there are so many publisher to choose from. If you niche is a everybody’s niche (such as Make Money Online), it is even harder for your blog to get noticed by advertisers.

  3. Google penalized bloggers who sell links in October 2007 with the anti sell links act. For the full story, you can take a look at the report by Andy Beard.

google-love-problogger.jpg

  1. Sometimes the advertisers who buy links seem to be a little off topic to what the bloggers write about.

  2. 50% commission cut is quite high from many bloggers’ opinion.

Sign Up for Text Link Ads

Recommended Qualification before you apply for TLA

  1. Traffic – more than 200 unique visitors per day

  2. PageRank 3

  3. Alexa below 1 million

How to Optimized TLA revenue

  1. Use the Text Link Ads calculator to see how much a link is worth on your site
  2. Link is more expensive on the left
  3. Link worth are calculated by Google Pagerank and Alexa ranking. Increase your PageRank and Alexa score will give you more income from TLA.
  4. Be careful when you are deciding on the number of text link to be sold. Selling more links means the link will be cheaper, but the potential income is higher if you can sell all of the links.
  5. It is better to initially choose to sell only a few links. Because once the advertiser had locked in the low link price, they can renew it with the same price. After some times building your blog, it might grow with higher PageRank and better Alexa ranking. Your link worth will appreciate as well. Only include more links when there are no links available anymore.

 

More Reviews

Text-link-Ads.com Review by Michael Gray

Text Link Ads Review by John TP

Text Link Ads Review by Blogging Blog

Review of Post Level TLA by Virtual Marketing

 

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Nov 8

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

How AdSense works

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose “src” attribute includes the URL of the page.

For contextual advertisements, Google’s servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.

Pros

  1. AdSense is great for content rich website, especially blog.
  2. Because of Google AdSense, webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.
  3. It is easy to integrate AdSense. You just need to copy and paste the code, and Google will do the rest. The advertisements displayed are highly relevant to your content most of the time.
  4. You can use one AdSense account for unlimited multiple websites.

Cons

  1. Google can ban your account anytime. There are cases of webmasters’ account being closed suddenly and the reason is never clearly stated. Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud might not be committed by the webmaster.
  2. It might not be very profitable if most of your readers are internet savvy. People seldom click on ad when they know that it is ad.
  3. Traffic sent to your blog via search engines is the easiest to monetize using AdSense. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. Less traffic results in less income.
  4. Your keywords attract ads from you competitors.
  5. Some Firefox user use Adblock. This is an add-on plugin of Firefox browser that stop your AdSense box from displaying ads. It will appear blank to them.

How to Use Section Targeting to Improve Ad Targeting

Section targeting allows you to suggest sections of your text content that Google use when matching ads to your site’s content.

To implement section targeting, you’ll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting.

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

With these tags added to your HTML code, your final code may look like the following:

<html><head><title>Section targeting</title></head>
<body>
<!– google_ad_section_start –>

This is the text of your web page. Most of your content resides here.

<!– google_ad_section_end –>
</body>
</html>

How to Optimize AdSense for the Maximum Revenue

  1. Positioning – the best Adsense position for blog is at the post level 300×250 square box. Use this code to blend it with your text <div style=”float: right; margin: 5px;”><your adsense code></div>.
  2. Link Units: Link unit looks like the page menu of a website. You can put it at the top just below your header banner.
  3. Remove non-related ads - Within your Adsense manager, you have the option of using the “Competition Filter” which allows you to remove certain websites from the ads being displayed regularly. Study the ads being displayed on your blog and filter those you think are not appropriate for your readers
  4. Blue link on White backgound – Visitors are used to link being blue. The best Adsense ads being click is normally with blue link and white background. But it might not suits your blog theme. If your blog template is not in blue and white, it is better to blend Adsense nicely into your current blog theme.

AdSense for search

A companion to the regular AdSense program, AdSense for search lets you place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

Register an AdSense Account


 

 

Reference:

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